A market research questionnaire is a list of questions presented orally or in writing. Generally, questionnaires contain closed-ended and open-ended questions addressed to members of the target population.
Businesses use questionnaires to make well-informed decisions. For example, a business questionnaire may be used to survey existing or prospective customers and employees for gaining key insights into customer needs and preferences.
A market research questionnaire is a list of questions presented orally or in writing. Generally, questionnaires contain closed-ended and open-ended questions addressed to members of the target population.
Businesses use questionnaires to make well-informed decisions. For example, a business questionnaire may be used to survey existing or prospective customers and employees for gaining key insights into customer needs and preferences.
Keep reading for an in-depth analysis of a market research questionnaire.
A market research questionnaire is a market research technique that aims to gain a quantitative assessment to complement the qualitative view offered by other techniques, such as focus groups or individual interviews.
Also known as “structured questions,” closed-ended questions in a questionnaire are simple and require only a short phrase or word as an answer without elaboration. On the other hand, open-ended questions (also known as “unstructured questions”) need in-depth answers and allow participants to answer in their own words and provide personal opinions.
An example of a closed-ended question:
“What is your age?” (Needs a word as an answer)
An example of an open-ended question:
“Why did you choose to live in this city?” (Needs specific details to answer the question)
Here are some of the best practices for designing market research questionnaires:
A questionnaire helps in gathering large amounts of information (primary data) from sizeable sample volumes. As a popular research method, it is especially effective for measuring a research participant’s attitude, behavior, intentions, preferences, and opinions.
Here are major benefits of using a market research questionnaire (listed alphabetically):
Examples of common market research questions (listed alphabetically)
Examples of new product survey questions (listed alphabetically)
A market research questionnaire helps businesses reach people quickly for gaining meaningful insights and making well-informed decisions.
Without using a questionnaire, it would be difficult to identify potential threats and opportunities and learn more about the target audience.
A market research questionnaire is a powerful research tool to gain customer insights and improve customer experience.